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Welcome to the PDMA web site. We are currently in the process of launching our new site. Please contact Henry Van (Hvan@ahint.com or 800-232-5241 ext 1 or +01 856-439-9052 x1), during this transition if you would like to join PDMA, update your membership information, post a resume or job listing. The exciting new PDMA site will be up and running within a few days!
Thank you for your patience while we move to our new site.
The PDMA Foundation's 2004 Comparative Performance Assessment Study (CPAS)
The key findings from the most recent PDMA Foundation "Best Practices"
research on New Product Development are available in this report.
This report contains over 50 graphs and tables summarizing data taken from over 400 different companies.
These results include:
- New Product sales and profit as a percent of total sales
- New product success rates such as the graph below:

- The type of projects within the NP portfolio
- Product development cycle times
- The latest collaborative development activities
- Type of new product strategies
- What new product tools companies are using most
- New product organizational structure
- Key trends
- The "Best" performers vs. the "Rest"
- Comparisons of the best performing companies in new product processes vs. the rest
- How much better are the "Best"
- How the "Best" are organized
- What the "Best" do better
Other Breakouts of the data
- Goods vs. Services Companies
- Technology Base
- Consumer vs. B-to-B Companies
- Company Size
9 Industry Categories
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% Success |
% Success Profits |
NP Sales as % of Total |
NP Profits as % of Total |
| FMCG |
51 % |
48 % |
24 % |
24 % |
| Capital |
64 % |
57 % |
26 % |
27 % |
| Consumer Svcs. |
55 % |
50 % |
25 % |
24 % |
| Industrial Svcs. |
57 % |
54 % |
21 % |
20 % |
| Chemicals |
56 % |
50 % |
18 % |
22 % |
| Other Materials |
61 % |
48 % |
20 % |
22 % |
| Healthcare |
65 % |
67 % |
31 % |
33 % |
| Technology |
58 % |
54 % |
47 % |
44 % |
| Software & Svcs. |
61 % |
55 % |
45 % |
37 % |
- Cost to download the report (in PDF form) is $149.00
- PDMA members get a special discounted price of $119.00 (must provide PDMA User Name and Password).
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