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The PDMA Foundation's 2004 Comparative Performance Assessment Study (CPAS)

The key findings from the most recent PDMA Foundation "Best Practices" research on New Product Development are available in this report.

This report contains over 50 graphs and tables summarizing data taken from over 400 different companies.

These results include:

  • New Product sales and profit as a percent of total sales
  • New product success rates such as the graph below:
  • The type of projects within the NP portfolio
  • Product development cycle times
  • The latest collaborative development activities
  • Type of new product strategies
  • What new product tools companies are using most
  • New product organizational structure
  • Key trends
  • The "Best" performers vs. the "Rest"
  • Comparisons of the best performing companies in new product processes vs. the rest
  • How much better are the "Best"
  • How the "Best" are organized
  • What the "Best" do better

Other Breakouts of the data

  • Goods vs. Services Companies
  • Technology Base
  • Consumer vs. B-to-B Companies
  • Company Size

9 Industry Categories

  % Success % Success Profits NP Sales as % of Total NP Profits as % of Total
FMCG 51 % 48 % 24 % 24 %
Capital 64 % 57 % 26 % 27 %
Consumer Svcs. 55 % 50 % 25 % 24 %
Industrial Svcs. 57 % 54 % 21 % 20 %
Chemicals 56 % 50 % 18 % 22 %
Other Materials 61 % 48 % 20 % 22 %
Healthcare 65 % 67 % 31 % 33 %
Technology 58 % 54 % 47 % 44 %
Software & Svcs. 61 % 55 % 45 % 37 %
  • Cost to download the report (in PDF form) is $149.00
  • PDMA members get a special discounted price of $119.00 (must provide PDMA User Name and Password).


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