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The PDMA ToolBook for New Product Development

Expert Techniques and Effective Practices in Product Development

Hardcover - 375 pages, 1st edition (March 2002)
John Wiley & Sons; ISBN: 0471206113

In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook provides cross-functional coverage of such topics as:

  • Dealing with project and portfolio risk
  • Improving portfolio management
  • Surviving as a project champion  
  • Modeling the pipeline
  • Technology Stage-Gating
  • Hunting for winners in the Fuzzy Front End
  • Trend mapping and lead-user analysis
  • And much more
With effective methods, tools, and techniques in every chapter, and a complete glossary of all related terms, The PDMA ToolBook for New Product Development is an essential book for new product development professionals, including Project Leaders, Process Owners, and Program or Portfolio Managers in a broad range of industries from heavy manufacturing to services.

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. SOMERMEYER is Pharmaceutical Product Consultant at Eli Lilly and Company, Indianapolis, Indiana.

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