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Marketing Research and Voice-of-the-Customer

	Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers Scoble, Robert and Shel Israel Order This Book Read Full Review
	What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Ulwick, Anthony W. Order This Book Read Full Review
	New Product Forecasting: An Applied Approach Kahn, Kenneth B. Order This Book Read Full Review
	Getting It Right the First Time: How Innovative Companies Anticipate Demand Katsaros, John, and Peter Christy Order This Book Read Full Review
	Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior Danziger, Pamela N. Order This Book Read Full Review
	Democratizing Innovation von Hippel, Eric Order This Book Read Full Review
	Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms Weinstein, Art Order This Book Read Full Review
	Voices into Choices: Acting on the Voice of the Customer Burchill, Gary and Christina Hepner Brodie Order This Book
	Customer Visits : Building a Better Market Focus McQuarrie, Edward F. Order This Book Read Full Review
	The Market Research Toolbox: A Concise Guide for Beginners McQuarrie, Edward F. Order This Book Read Full Review
	How Customers Think: Essential Insights into the Mind of the Market Zaltman, Gerald Order This Book Read Full Review
	Qualitative Interviewing: The Art of Hearing Data Rubin, Herbert J. and Irene Rubin Order This Book Read Full Review
	Consumer Research : Introspective Essays on the Study of Consumption Holbrook, Morris B. Order This Book Read Full Review
	The Handbook for Focus Group Research Greenbaum, Thomas L. Order This Book Read Full Review
	Customer Inspired Quality: Looking Backward Through the Telescope Shaw, James G. Order This Book Read Full Review
	The Marketing Research Guide Stevens, Robert E., et. al. Order This Book Read Full Review
	Focus Groups : A Practical Guide for Applied Research Krueger, Richard A. Order This Book Read Full Review